Plunge is a leading wellness company specializing in high-quality cold plunges and saunas designed to optimize recovery, performance, and overall well-being. Founded by Michael Garrett and Ryan Duey in 2020, Plunge was born out of a personal need for an affordable and accessible cold therapy solution. During the COVID-19 pandemic, the founders, both passionate about health and wellness, recognized the rising interest in cold exposure but saw a gap in the market for a well-designed, easy-to-use home cold plunge.
What started as a DIY project quickly gained traction, leading to the development of Plunge’s first commercial product. With a sleek design, powerful cooling and filtration systems, and a commitment to making cold therapy more accessible, Plunge rapidly grew into an industry leader. The brand has since been embraced by elite athletes, health professionals, and wellness enthusiasts worldwide.
Today, Plunge continues to innovate in the space, expanding its product line to include saunas and other wellness tools. Their mission remains the same: to empower people to unlock their full potential through the power of cold and heat therapy.
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