For more than 20,000 years this simple invention has connected people across the world. It has fed families, built relationships across communities, and inspired fireside stories for generations. That's why, when a group of passionate anglers and waterman came together in 2014 with an idea to create something different in the fishing space, they chose to name our brand after this critical tool.
(Yes, it's pronounced "hook" not "huck" ... gives you something to think about)
Our dedication since then has been creating hard-charging performance gear, designed to stoke a life centered around the water. With clothing designed at the fabric level to gear you up for all your on water adventures, we bring intentional performance features to all our designs. From technical fishing outerwear to all-day sun protection to off-water style, we'll have you covered no matter what adventure lies ahead. Please visit
huk.com
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